Elderism #26

November 18th, 2008

Apparently the most unusual exhibit in the new B.B. King Museum in Indianola, Miss. is a “blood-building tonic” called Peptikon.

According to Page Six, King tells next month’s Relix magazine that in 1948 he was hired to sing the tonic’s jingle (“Peptikon, sure is good! Peptikon, you can get it anywhere in your neighborhood!”).

“I’m 83 now, and people my age then–especially church people–boy, they bought it like there’d never be any more,” King tells the magazine. He elucidates,

“it was 12 percent alcohol.”